Years of campaign experience has taught Breakthrough that every campaign goes through a life cycle. Understanding that cycle and how to navigate it is integral to supporting campaigners to achieve transformational change. Breakthrough’s five-stage campaign pathway codifies that life cycle.

We thought we’d give you a bit of insight into our five-stage campaign pathway, how it works, and how it informs the support that we provide to campaigners.

***

1️⃣ CATALYSE – 💥

At the first stage, an individual or group is brought together by a shared experience of injustice. They might not have formed an official group or an organisation, they might not even have a name, but their desire to do something about an issue impacting them has transformed them into a campaigner.

At this stage, Breakthrough works to support campaigners to identify opportunities for action and develop a core set of asks.

2️⃣ LAUNCH – 🚀

At the second stage, campaigners have a core set of asks, they may be working towards organisational development, as well as striving to build an audience around their work.

At this stage, Breakthrough works to help these campaigners to build legitimacy and support amongst the affected communities, develop a compelling narrative for national change, and to launch their campaign and their asks with national media outlets.

3️⃣ SURGE – ⚡

At the third stage, campaigners are more established, maybe they’ve secured some media coverage, but now they need a moment to help them “breakthrough” and secure widespread attention.

At this stage, Breakthrough works to help these campaigners create this moment, as well as planning small wins that help to build momentum for their campaign and grow their supporter base.

4️⃣ SUSTAIN – 🧱

At the fourth stage, campaigners have broken through, they’re engaging with key decision-makers, and now they need to build a policy case and long-term route for change.

At this stage, Breakthrough works to help campaigners secure meetings with decision-makers, as well as stacking up the small wins to keep the pressure up on them, and embedding their issue on the national agenda through a drumbeat of media stories.

5️⃣ TRANSFORM – ♻️

At the fifth stage, campaigners have secured the access they need, perhaps even they’ve secured a commitment for change, but they find themselves enmeshed in negotiating with decision-makers.

At this stage, Breakthrough works to help campaigners to navigate through policy processes to ensure that decision-makers fulfil their commitments and to deliver the supporter actions and media engagement needed to keep public pressure for change.

***

At Breakthrough, we work with campaigns at every stage of the five-stage pathway. No two campaigns are the same and progress is not linear. From the Hillsborough families to the sub-postmasters, recent history is strewn with campaigns that sometimes had to go backwards in order to go forwards.

Breakthrough’s Accelerator programme supports campaigners on their journey towards lasting transformational change. Sometimes that looks like helping a community group to secure their first piece of national press. For others it looks like making submissions to parliamentary select committees. There’s no right way to make change, there’s just the journey, and understanding that journey is half the battle.

Breakthrough’s five-stage campaign pathway exists to help us – and now you – to do that.

JOIN US


We’re building a network of people who believe in the power and potential of grassroots groups and community leaders to drive transformational change.

WE ARE ON A MISSION TO TRANSFORM 
THE IMPACT 
OF CAMPAIGNING

SUPPORTING PEOPLE WHO HAVE EXPERIENCED INJUSTICE TO 
LEAD, GROW, WIN CAMPAIGNS

We are BREAKTHROUGH: a pioneering campaign accelerator. We provide campaign groups and community leaders with world-class support, strategy and skills to win transformational social change.

transforming our

EXPERIENCE

into

CHANGE

OUR APPROACH

We seek out and work alongside high potential groups or individuals who have personal experience of injustice, to campaign on some of the most urgent social issues of our time. That’s because we believe people with direct experience should be at the heart of leading change.

The BREAKTHROUGH Experience is unique:

1
We’ve developed a pioneering five-stage campaign lifecycle, which we coach and guide people through. This means you’ll have the skills, knowledge and support every step of the way.

THE RIGHT
SKILLS

2
Together, we create a strategy to win – combining digital mobilisation, building your movement, influencing decision-makers and making waves in the press. We have a unique combination of experience and knowledge, allowing us to craft bespoke strategies that drive impact.

THE RIGHT
STRATEGY

3
We connect you to an unparalleled network of activists, lawyers, creatives, journalists and advisors – to give you world-class advice and support. You’ll have access to teammates with exceptional talent.

THE RIGHT
SUPPORT

OUR PROGRAMMES

Breakthrough's
Accelerator:


Our flagship programme, the Accelerator is a year-long bootcamp for campaigners who have huge potential and want to get serious about making change. This intensive programme turns budding campaigns into forces to be reckoned with.

Breakthrough's
Catalyst:


We identify high potential groups or leaders with direct experience and help them to build a coalition of support, and launch a campaign with huge impact.

Breakthrough's
Consultancy:


Outside of our main programmes, we offer bespoke coaching, development and support to campaigners and organisations who want to increase the impact of their work.

Breakthrough's
Insights:


We share our wealth of knowledge and experience through events and workshops to train fellow campaigners and our sector peers.

Breakthrough's
Accelerator:


Our flagship programme, the Accelerator is a year-long bootcamp for campaigners who have huge potential and want to get serious about making change. This intensive programme turns budding campaigns into forces to be reckoned with.

Breakthrough's
Catalyst:


We identify high potential groups or leaders with direct experience and help them to build a coalition of support, and launch a campaign with huge impact.

Breakthrough's
Consultancy:


Outside of our main programmes, we offer bespoke coaching, development and support to campaigners and organisations who want to increase the impact of their work.

Breakthrough's
Insights:


We share our wealth of knowledge and experience through events and workshops to train fellow campaigners and our sector peers.

OUR CAMPAIGNS

We are proud to work with groups and individuals who have direct experience of the injustice they are campaigning to change.

Here are a few of the campaigns we’re supporting through our Accelerator programme – click on their profiles to find out more about them.

STORIES

BREAKTHROUGH’S
NEWS

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