Grenfell United is a group representing bereaved families and survivors (some of whom feature in the campaign) from the Grenfell Tower fire. The film by director Tom Cockram and Conrad Swanston of London-based ad agency Who Wot Why, part of the Breakthrough Network is titled #DemandCharges.

The film uses evidence from the ongoing Grenfell inquiry as part of the campaign. In a social spot, survivors are surrounded by boxes of documents and call out claims against the cladding company, ending with the line: ’All this evidence, still no closure, still no action, still no justice #DemandCharges.’

Previously, the group rallied behind a #DemandChange campaign, but has ramped up calls for the Metropolitan Police to charge the companies responsible for the fire.

Breakthrough’s Director Katherine Sladden was proud to work with Grenfell United on their previous campaign #DemandChange and pleased to see the strength of the creative partnerships built, leading to this next campaign and its important message.

THE FIRST OF ITS KIND
SOCIAL IMPACT ACCELERATOR

TRANSFORMING THE IMPACT
OF GRASSROOTS CAMPAIGNING

BREAKTHROUGH is a pioneering social impact accelerator that brings grassroots groups and community leaders the right support, the winning strategy and the world-class network they need to drive transformational change.

we do

ACTIVISM

AND

IMPACT

OUR APPROACH

We seek out and identify high potential grassroots groups focused on some of the most pressing social justice issues of our time – we connect them to the right support, help them develop and execute a winning strategy and connect them to the world-class network they need to drive transformative change.

The BREAKTHROUGH Experience is unique:

1
We’ve developed a pioneering 5 stage campaign pathway that takes groups from catalysing a campaign to driving transformation change. The right support at each stage is critical for success. We take campaigns through every one.
Catalyse – Launch – Surge – Sustain – Transform

THE RIGHT
SUPPORT

2
We craft high impact strategies, combining the ‘outside game’ of mobilising, movement building and campaigning with the ‘inside game’ of effectively influencing decision-makers. Our unique combination and experience of online mobilisation and movement building along with our understanding of how power is wielded and how decisions are made, allows us to build bespoke strategies that drive sustained, long term change.

WINNING
STRATEGY

3
We harness true, global expertise with an unparalleled network of dedicated advisors, connecting groups to global activists, top lawyers, leading creatives, top of their field communication experts, strategists and digital movement builders to give them access to best-in-class advice and the networks they need to drive change.

WORLD-CLASS
TALENT

OUR 4 PROGRAMMES

Breakthrough
Catalyst:


Designed to catalyse transformative grassroots action on a specific issue, we identify high potential groups or leaders with direct experience and help them to build a coalition for action and launch and sustain a high-impact campaign.

Breakthrough
Accelerator:


An intensive programme to take existing high potential grassroots campaigns from launch to transformational impact. Our flagship accelerator runs once a year, on thematic issues co-developed with partners.

Breakthrough
Consults:


High level strategy coaching and development for established campaigning organisations seeking to increase the impact of their work.

Breakthrough
Insights:


Workshops, training and research to upskill grassroots campaign groups and share best practice campaigning across the sector.

Breakthrough
Catalyst:


Designed to catalyse transformative grassroots action on a specific issue, we identify high potential groups or leaders with direct experience and help them to build a coalition for action and launch and sustain a high-impact campaign.

Breakthrough
Accelerator:


An intensive programme to take existing high potential grassroots campaigns from launch to transformational impact. Our flagship accelerator runs once a year, on thematic issues co-developed with partners.

Breakthrough
Consults:


High level strategy coaching and development for established campaigning organisations seeking to increase the impact of their work.

Breakthrough
Insights:


Workshops, training and research to upskill grassroots campaign groups and share best practice campaigning across the sector.

CAMPAIGNS

Over the last few months we’ve been working behind the scenes with groups working to end gender discrimination in the work place, young people tackling disability hate online and youth leaders working to transform opportunities for their generation.

The first campaigns from our accelerator programme will be launching soon, check back soon to find out more. 

NEWS

BREAKTHROUGH
MOMENTS

Grenfell United launch new campaign to #DemandCharges

Grenfell United have launched a new campaign. Grenfell United ... read more

Grenfell United launch new campaign to #DemandCharges

The 5 stage campaign pathway

At the heart of the Breakthrough experience is our pioneering 5 ... read more

The 5 stage campaign pathway

Coventry Youth Activists head to London for Facebook Demonstration

Coventry Youth Activists, a group of young disabled activists ... read more

Coventry Youth Activists head to London for Facebook Demonstration

Breakthrough Accelerator Launches

Applications open on 16 May for the Breakthrough accelerator - a ... read more

Breakthrough Accelerator Launches

To be the first to know when our programmes open for applications join our email list below.

For all other enquiries email us:

INFO@BREAKTHROUGHIMPACT.ORG