Grenfell United is a group representing bereaved families and survivors (some of whom feature in the campaign) from the Grenfell Tower fire. The film by director Tom Cockram and Conrad Swanston of London-based ad agency Who Wot Why, part of the Breakthrough Network is titled #DemandCharges.

The film uses evidence from the ongoing Grenfell inquiry as part of the campaign. In a social spot, survivors are surrounded by boxes of documents and call out claims against the cladding company, ending with the line: ’All this evidence, still no closure, still no action, still no justice #DemandCharges.’

Previously, the group rallied behind a #DemandChange campaign, but has ramped up calls for the Metropolitan Police to charge the companies responsible for the fire.

Breakthrough’s Director Katherine Sladden was proud to work with Grenfell United on their previous campaign #DemandChange and pleased to see the strength of the creative partnerships built, leading to this next campaign and its important message.

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An intensive programme to take existing high potential grassroots campaigns from launch to transformational impact. Our flagship accelerator runs once a year, on thematic issues co-developed with partners.

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High level strategy coaching and development for established campaigning organisations seeking to increase the impact of their work.

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Workshops, training and research to upskill grassroots campaign groups and share best practice campaigning across the sector.

Breakthrough
Catalyst:


Designed to catalyse transformative grassroots action on a specific issue, we identify high potential groups or leaders with direct experience and help them to build a coalition for action and launch and sustain a high-impact campaign.

Breakthrough
Accelerator:


An intensive programme to take existing high potential grassroots campaigns from launch to transformational impact. Our flagship accelerator runs once a year, on thematic issues co-developed with partners.

Breakthrough
Consults:


High level strategy coaching and development for established campaigning organisations seeking to increase the impact of their work.

Breakthrough
Insights:


Workshops, training and research to upskill grassroots campaign groups and share best practice campaigning across the sector.

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We are proud to work with groups led by people with direct experience of the injustice they are campaigning to change.

Campaigns we are currently supporting through our programmes cover a wide range of issues from discrimination and harassment in the workplace, social housing, workers rights in the gig economy, and supporting young people during challenging times.

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