Campaigns start at the catalyse stage – when individuals come together connected by a shared experience of injustice and fuelled by belief in their ability to impact change.

Launch stage sees the group organises around a core set of asks and builds sufficient momentum to mobilise a wider audience, often using petitions or online tools to gain support from others.

The surge stage follows – groups need to be creative to raise the profile of issue and break-through using an event or series of events, to widen support and put issue on national agenda.

After the surge, many campaigns falter as the news agenda moves on. This is when focus must turn to sustain.  Tactical small asks can leads to wins that are stacked to create a sustained presence for the issue on the national agenda, build the confidence and momentum of the campaign group and reach reach decision makers.

The next stage is transform. This is when campaigns push for long- term change through negotiation with decision makers, embedding the issue into the political agenda and maintaining public support to ensure promises lead to real change.